United States – admob advertising agency conducted a study on applications of the iPhone. The main conclusion of the investigation makes it possible to suggest that only a few multifunction applications of the iphone reach a wide audience.

There are Tens of thousands of applications available on the iPhone. But according to a study in the month of May, only 5% have been used by over 100,000 people. On average, users of the iPhone use four functions a day. In February, a study undertaken by Pinch Media found that less than 5% of iPhone users used an application one month after download. Also according to this survey, people prefer mostly game applications and it stays in their iphone for a longer time.

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