United States – A survey organized by the famous Paypal payment system showed that 45% of online shoppers abandon their shopping cart just before the end of the sale.

Paypal has analyzed the reasons for the dropouts and obviously the costs associated with the delivery and other packages would be the main explanation. An Paypal official says: “Imagine the supermarket, almost half of buyers will go just before checking out! ”

In general, online merchants do not reveal their shipping costs until the end of the sales process to attract visitors with prices often broken. According to specialist bodies such as American ComScore Inc.., Online spending would have remained fairly flat in the first quarter of 2009, compared to last year, the crisis obliges.

Paypal now trying to motivate online merchants using its payment system to reveal the total costs earlier in the sales process.